Built for businesses that sell through conversations

The problem we started from

A freight forwarder gets a rate request on WhatsApp at 9pm. A property consultant gets a brief over email and a follow-up on a phone number nobody has recorded. The enquiry is real, the intent is high, and it lands in a shared inbox that four people half-watch.

The tooling that exists either assumes web forms and a marketing automation funnel, or it is a shared-inbox product with no idea what a pipeline is. So businesses run on a spreadsheet of follow-ups, a CRM nobody updates, and an ad account whose numbers cannot be connected to anything that closed.

What we decided to build instead

One customer graph underneath everything. A contact is a person, not an email address — they can be reachable on several, and messages from any of them join the same timeline. Every touch is recorded, so attribution is a question you can answer rather than a model you assume.

On top of that: an inbox that treats WhatsApp's constraints as real rather than as an inconvenience, AI agents that are governed by rules enforced in code rather than requested in a prompt, and a sales layer whose stages and qualification fields are configuration.

How it is built

By one person, full-stack, which shapes almost every technical decision you can see. Six screens are hand-built because they are the product; the rest are generated from the same schema definitions the backend uses. There is no unit-test suite — tests drive real code against a real database, because a test asserting a gate returns “block” in isolation proves nothing about whether every send path calls it.

Several choices look wrong without their reasoning, and we would rather publish the reasoning: every ad campaign Linkubit builds is created paused, identity merges are deterministic only, there is no public REST API in the first release, and workflows are configuration rows rather than a visual canvas. Each of those is a trade, made deliberately, with a condition that would change it.

Where we started, and where it runs

Freight forwarding and 3PL first, then commercial property. Both qualify on a handful of structured facts, both genuinely use WhatsApp and email, and in both a slow response loses the deal. Nothing in the product is specific to either — see logistics and property — which is why the solutions pages now group industries by the shape of the sale rather than the sector, and why a business with no page of its own is set up the same way as one that has.

The company

Linkubit is operated by Adhiti Consulting Pty Ltd, a company registered in New South Wales, Australia, and built for businesses in India. Founded 2026.