How much does the WhatsApp Business API cost per message?
In India, ₹0.8631 for a marketing template, ₹0.115 for a utility or authentication template, and from 1 October 2026 ₹0.115 for a free-form reply inside the 24-hour window — per delivered message, before 18% GST.
In India, ₹0.8631 for a marketing template, ₹0.115 for a utility or authentication template, and from 1 October 2026 ₹0.115 for a free-form reply inside the 24-hour window — per delivered message, before 18% GST.
In India, ₹0.8631 for a marketing template, ₹0.115 for a utility or authentication template, and from 1 October 2026 ₹0.115 for a free-form reply inside the 24-hour window — per delivered message, before 18% GST. The customer's own messages are free, and everything within 72 hours of a Click-to-WhatsApp ad is free. Rates as published by Meta, read on 18 September 2026.
Meta bills your WhatsApp Business Account directly. A provider that bills you for messages instead, on its own rate card, is adding a mark-up; ask which before you sign.
The pricing guide has the volume tiers and worked months; the calculator prints yours.
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