Linkubit
Use caseOrder updates & COD

WhatsApp order updates and COD confirmation that cut returns

A COD order that was never confirmed is a parcel that comes back. Linkubit confirms the order, asks a COD customer for a YES before it ships, sends the shipped and out-for-delivery updates, answers "where is my order?" from the record, and handles a failed attempt or a return without a ticket.

In short

Linkubit confirms an order on WhatsApp the moment it is placed, asks a cash-on-delivery customer to confirm before it ships, sends shipping and delivery updates as utility templates, answers order questions from the order record, and handles a failed delivery or a return request in the same thread.

What it asks for

  • Order number, or the phone number it was placed with
  • COD: a YES before dispatch
  • Delivery address confirmation and landmark
  • Preferred delivery slot where the courier allows one
  • For a return: reason, and photos where needed
  • Refund method

None of this is hardcoded. It is a schema you edit, which is why a completely different business runs on the same system.

Updates that stay cheap

Utility templates, with no promotion inside

"Your order has shipped" is a utility message. "Your order has shipped — shop again for 10% off" is marketing, priced several times higher and rejected by review more often. The pack keeps the two apart; the assistant sends the right one.

  • Every update is a template written to pass review
  • A reply to any update reopens a free-form conversation
Campaign · Lapsed shippers Q3
Draft

Pre-flight across 1,241 contacts

1,183 will send

consent and identity checks passed

37 skipped — no marketing consent

service messages only

21 suppressed — unsubscribed earlier

refused permanently
Every refusal is named before the first message leaves — not discovered in a bounce report after.

Questions answered from the order

"Where is my order?" is answered from the record, not by a person

The assistant reads the order and the courier status you gave it, answers with the tracking and the next step, and hands over only when the answer is not there — a lost parcel, a damaged item, a refund that has not landed.

  • Handover carries the order and the thread
  • A return request opens with reason and photos captured
Meera KulkarniWAWhatsApp
Human
We run that lane weekly. Roughly how many containers a month are you moving?

Sales Agent

Around 24 TEU, starting next month

Internal note · good running volume, taking this one — Rohan

Rohan here from pricing — USD 780 all-in per 40'HC, weekly direct. Can hold it 14 days.

Rohan · took over

Agent paused. It resumes only when Rohan hands the conversation back.

The rule that holds

A COD order does not ship until the customer says YES

The confirmation goes the moment the order is placed with a YES button; no YES within the time you set is a hold, not a dispatch. Order, shipping and delivery messages are utility templates about a transaction the customer started — no promotional line inside them, because that re-categorises the message and multiplies its price.

Anything else goes to a person

A topic you named, a value above a threshold, a customer who asks for a human, or a question the assistant cannot answer from what you gave it — the conversation is handed over before a reply is written, with the whole thread and every field captured so far.

From checkout to delivered, in one thread

What an order looks like when the confirmations, the updates and the questions are handled, and a person handles the exceptions.

  1. Confirmed the moment it is placed

    Order number, items, amount, delivery estimate. For COD, a YES button and a hold until it is pressed; a prepaid order confirms and moves on.

  2. Shipped, with tracking

    The courier, the tracking link and the expected date, sent as a utility template when the parcel leaves. A change of address before dispatch is accepted in the same thread.

  3. Out for delivery, and a failed attempt

    A failed attempt is a message asking for a better time or a landmark, not a parcel on its way back. The reply is written onto the order for the courier.

  4. Delivered, then one question

    A review request a few days after delivery — marketing, consented, with a STOP line — and nothing else unless the customer writes.

  5. A return, handled without a ticket

    Reason and photos captured, the return booked, the refund method confirmed, and the refund confirmation sent when it lands. A dispute goes to a person with all of it already in the thread.

The templates it sends

6 WhatsApp message templates from the industry packs that carry this use case, each written the way Meta's review reads it. Open one for its variables, a filled example and what gets it rejected.

The templates it sends
TemplateCategoryWhen it goes out
Order confirmedUtilityPayment is captured.
ShippedUtilityThe courier has picked up.
COD confirmationUtilityA COD order is placed, before it is packed.
Delivery attemptedUtilityThe courier could not deliver.
Shipment departedUtilityThe vessel or flight has left.
Proof of deliveryUtilityDelivered, with the signed POD in hand.

Each template opens on its own page with the variables, a filled example and what Meta’s review objects to. Utility and authentication templates cost ₹0.115 a message in India, marketing ₹0.8631 — the pricing guide has the rest.

Questions people ask

Does it connect to Shopify or WooCommerce?

Orders reach Linkubit as events from your store or as rows you upload, and the assistant reads them as the customer's record. The updates it sends are templates on your own WhatsApp number.

What if the COD customer never confirms?

The order holds for the time you set, gets one more nudge, and is then marked unconfirmed for a person to decide. That is the parcel that would have come back.

Can customers change the address or the slot in the chat?

Before dispatch, yes — the assistant writes the change onto the order and confirms it. After dispatch it tells them what the courier allows and passes the request on.

Why does it matter that these are utility templates?

Meta prices utility messages at a fraction of marketing messages, and rejects a utility template that contains a promotional line. Keeping the update and the offer in separate messages is what keeps the bill and the approval rate where they should be.

Order #4821 · cash on delivery
confirm?
Linen shirt, sage, M₹2,450
Deliver toPune 411045
Yes, confirm
Prepay by UPI
Prepay by UPI
Paid ₹2,450 · COD converted to prepaid · RTO risk gone
Guide · 6 min · Updated 19 September 2026WhatsApp COD confirmation for D2C brands: the message that stops returns, the prepaid nudge after the YES, and the failed-delivery saveCash-on-delivery returns are the largest avoidable cost in Indian D2C. One confirmation before packing that asks for a YES, a prepaid offer inside the window after it, and a same-day message when delivery fails — with the numbers to expect.
order_update · utility
Approved
Hi {{1}}, your order {{2}} left our warehouse today and should reach you by {{3}}. Reply here if anything looks wrong.
Track order
Rejected: “promotional wording in a utility template”
Guide · 7 min · Updated 19 September 2026WhatsApp template approval: the three categories, the five reasons templates are rejected, and how to write one that passesMarketing, utility and authentication, what each costs in India, and the five rejections — category mismatch, unreadable variables, URL shorteners, spammy wording, disallowed content — with the fix for each and what happens after approval.
Meta · India · per message
before GST
Marketing₹0.86
Utility₹0.115
Authentication₹0.115
Reply in the 24-hour window₹0 → paid from 1 Oct
What Linkubit adds₹0
Billed by Meta to your own WhatsApp Business Account.
Guide · 8 min · Updated 18 September 2026WhatsApp Business API pricing in India (October 2026): every rate in rupees, and the change that makes replies cost moneyMeta's per-message rates for India in rupees — marketing, utility, authentication and service — with GST, volume tiers, three worked examples before and after 1 October 2026, and the mark-ups to look for in a WhatsApp tool's pricing.

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