Linkubit
Open the demo
Questions

WhatsApp Business questions people actually type, answered

The questions people ask Google about WhatsApp for business — the API, its cost, limits, bulk messages, automation, payments, verification — each answered on its own page in plain words, with the guide that goes deeper.

In short

31 questions, each on its own page: the answer first, in about a hundred and fifty words, then the guide that goes deeper. Taken from what people search in India, and kept current with Meta's rules and rates.

  • How does the WhatsApp Business API work? — Your software sends messages to Meta by request and receives every reply as a webhook, so a team, a CRM or an AI can work one WhatsApp number at once.
  • Can I use the WhatsApp Business API for free? — Access is free — Meta charges nothing for the account, the number or the API — but every message you send is charged per message, and the software you use has its own price, from ₹0.
  • How much does the WhatsApp Business API cost per message? — In India, ₹0.8631 for a marketing template, ₹0.115 for a utility or authentication template, and from 1 October 2026 ₹0.115 for a free-form reply inside the 24-hour window — per delivered message, before 18% GST.
  • How many messages can I send on WhatsApp Business per day? — On the WhatsApp Business app there is no published number, but broadcasting to people who have not saved you gets the number banned; on the API the limit is 250 new conversations a day before verification, then 1,000, 10,000, 100,000 and unlimited.
  • Can WhatsApp Business send bulk messages? — The app sends broadcast lists of up to 256 contacts who have saved your number; the API sends template campaigns to any number of opted-in people within your messaging limit.
  • Is WhatsApp bulk messaging legal? — Yes, on the WhatsApp Business API, to people who opted in, with approved templates — that is what Meta's terms and India's DPDP Act both require; unsolicited bulk sending gets the number banned and, under DPDP, is a consent breach.
  • How do I send bulk WhatsApp messages to customers? — Put the number on the WhatsApp Business API, get a marketing or utility template approved, build an audience of people who opted in, and send within the messaging limit — stopping the sequence for anyone who replies.
  • Can WhatsApp Business be used on multiple devices? — The app allows one phone plus up to four linked devices for the same person; a team of several people answering one number needs the WhatsApp Business API with a shared inbox.
  • How do I set an automatic reply on WhatsApp Business? — In the app: Business tools → Greeting message or Away message, one fixed text each; a reply that answers the customer's actual question needs the WhatsApp Business API and software that reads the message.
  • How do I automate WhatsApp Business messages for free? — The app's greeting and away messages are free; anything that answers a question or fires on an event needs the WhatsApp Business API, where the software can be free but Meta charges per message you send.
  • Is WhatsApp Business a CRM? — No. WhatsApp Business is a messaging app with labels and quick replies; a CRM — contacts with fields, a pipeline, tasks, history across channels — is software on the WhatsApp Business API that treats each chat as a customer record.
  • WhatsApp Business app vs API: what is the difference? — The app is a free phone app for one person on one number; the Platform (the API) is Meta's cloud service that lets software — a team inbox, campaigns, an AI — work the number, free to access and charged per message.
  • WhatsApp Business vs personal WhatsApp: the difference? — WhatsApp Business is a separate free app with a business profile, labels, quick replies, a catalogue, and greeting and away messages; the chats, calls and privacy are the same as personal WhatsApp.
  • How do I get the green tick on WhatsApp Business? — Complete business verification in your Meta Business Portfolio, put the number on the WhatsApp Business API, then apply for the Official Business Account badge in WhatsApp Manager; Meta grants it to notable businesses and it cannot be bought.
  • How do I verify a WhatsApp Business account? — In your Meta Business Portfolio: Security Centre → Business verification, with the legal name, address, a document that matches it, and a website or email on the business's domain; Meta answers in a few days and the messaging limit rises from 250.
  • Why is my WhatsApp Business account restricted? — Usually because customers blocked or reported the number after messages they did not ask for, dropping the quality rating to red; sometimes a policy breach — a banned category, unofficial tools, a display name that misleads.
  • Why is my WhatsApp Business getting banned? — Bulk messages to people who did not save or consent, unofficial tools automating the app, too many blocks and reports in a short time, or a number Meta judges to be sending spam — the app bans on behaviour, not on volume alone.
  • Can you take payments on WhatsApp? — Yes. In India a business on the WhatsApp Business API can send a payment request the customer pays by UPI or card inside the chat, through a payment configuration set up in WhatsApp Manager; a payment link works everywhere else.
  • How do I receive payment on WhatsApp Business? — On the app in India, Payments lets a customer pay you by UPI in the chat once you add your bank account; on the API, a payment configuration in WhatsApp Manager lets your software send a payment request the customer pays by UPI or card.
  • Is a WhatsApp chatbot free? — The software can be free on an entry plan, but a chatbot needs the WhatsApp Business API, where Meta charges per message you send; and a bot that automates the consumer app instead is free until the number is banned.
  • How does a WhatsApp chatbot work? — A customer's message reaches the bot as a webhook from the WhatsApp Business API; the bot decides a reply — by matching a flow you drew, or by an AI reading the message — and sends it back through the API inside the customer's 24-hour window.
  • What can the WhatsApp Business API do? — Let several people and programs work one WhatsApp number: a shared inbox, template campaigns to opted-in audiences, an assistant that answers and qualifies, payment requests in the chat, ads that open a conversation, and forms inside WhatsApp.
  • Do you need a phone number for WhatsApp Business? — Yes. The app needs a mobile number that receives a code; the WhatsApp Business API needs any number that can receive one code once — a landline, a virtual number or a toll-free number all work — and it must not already be on WhatsApp.
  • How do I add a WhatsApp button to Google Business Profile? — Make a wa.me link for your number with the first message written, then in your Google Business Profile add it as the website or a booking / appointment link; Google shows it as a button on the profile.
  • How do I add a WhatsApp button on Instagram? — On a professional account: Edit profile → Action buttons (or Contact options) → WhatsApp, enter the number, and a WhatsApp button appears on the profile; otherwise put a wa.me link in the bio.
  • What is a WhatsApp Business number? — A phone number registered on WhatsApp Business — the app or the API — rather than on personal WhatsApp; it shows a business profile to customers, and on the API it can be a landline or virtual number worked by software.
  • How do I get a WhatsApp Business API token? — In your Meta Business Portfolio create a system user, assign it the WhatsApp Business Account, and generate a token with the whatsapp_business_messaging and whatsapp_business_management permissions; a provider's Embedded Signup does this for you.
  • What is the WhatsApp broadcast message limit? — On the app a broadcast list holds 256 contacts and reaches only people who saved your number; on the API the limit is business-initiated conversations per 24 hours — 250 before verification, then 1,000, 10,000, 100,000 and unlimited.
  • What is a WhatsApp opt-in? — The customer's clear agreement to receive WhatsApp messages from your business — a ticked box, a yes in reply, a number given for updates — required by Meta before any marketing template and by India's DPDP Act as recorded consent.
  • What is the WhatsApp Cloud API? — The version of the WhatsApp Business Platform that Meta hosts itself, so any business can connect its own account directly without a partner running servers; the older self-hosted On-Premises API has been retired in its favour.
  • What are WhatsApp Flows? — Forms that open inside a WhatsApp chat — a booking, a lead form, an application — built in Meta's Flow Builder and attached to a message as a button, so the customer fills several fields on one screen without leaving WhatsApp.

Ready to put your sales on autopilot?

Start free

No coding required. No credit card required.