Linkubit vs Zoko (2026): what each one does, what each adds to Meta's rate, and which to choose
Zoko: A WhatsApp, Instagram and Facebook commerce platform built around Shopify, priced in dollars with a per-conversation platform charge on top of Meta's. Linkubit: an AI salesperson that answers, qualifies, quotes from your catalogue and takes the payment, on WhatsApp, email, Instagram and Messenger.
The difference is what happens after a customer writes. Linkubit's AI answers as a salesperson — it qualifies, quotes only from your catalogue, keeps your rules in code and takes the payment in the chat — on every plan, with WhatsApp at Meta's rate and nothing added. Zoko is the better choice if a Shopify store that sells on WhatsApp and Instagram, wants calling minutes included, and is comfortable paying in dollars. Every figure below is from Zoko's own pages, dated.
What's different
Six things Linkubit does, each beside what Zoko’s own pages say about the same thing. Where those pages say nothing, the line says so rather than guessing.
An AI salesperson, not a flow builder
It reads the enquiry, answers in the customer's language — a Hindi voice note included — asks the qualifying questions you set, moves the lead through your stages and opens a priced deal. Nobody draws a flowchart, and it is on every plan, including Free.
Zoko: AI agents. Three AI agents as add-ons: Guru and Wismo at $0.09 per resolution and Sello, a sales agent, at 3% of order value.
Quotes only what your catalogue says
A price it states is read from your catalogue or your documents; a unit price the catalogue does not carry, or a price with no source behind it, is refused before the reply leaves. Deal values and payment requests come from the same list, never from a number typed in the chat.
Zoko: Not on Zoko's pricing page as read on 18 September 2026.
Rules enforced in code, with a human one step away
A gate runs before every action and every send — no discounts, no promises outside the catalogue, hand a refund to a person — and a verifier reads every reply. Anything the agent may not do is refused in code, not in a prompt; a rule it would like changed becomes a request for a human, never a change.
Zoko: Not on Zoko's pricing page as read on 18 September 2026.
One customer, one record, four channels
WhatsApp, email, Instagram DM and Messenger (the last two from Pro) arrive in one inbox on one contact — the person who clicked an Instagram ad, wrote on WhatsApp and replied by email is one record with one history, one owner and one pipeline card.
Zoko: Channels its site lists: WhatsApp, Instagram ($9.99 a month), Facebook.
The payment happens in the chat
A UPI or card request inside WhatsApp, or a Razorpay link from your own account, at the catalogue price. The money goes to you; Linkubit never holds it. The deal closes itself when the payment lands.
Zoko: Sello, the AI sales agent, processes payments at 3% of order value.
Ads that lead to WhatsApp, built and measured in the same place
Click-to-WhatsApp, lead-form, Google Search and Performance Max campaigns are created from the product — paused until you switch them on — and every lead carries the ad it came from. Qualified leads and won deals are reported back to Meta and Google, so the ad platforms learn from your pipeline, not from clicks.
Zoko: Not on Zoko's pricing page as read on 18 September 2026.
At a glance
| Linkubit | Zoko | |
|---|---|---|
| AI | The AI salesperson is the product, on every plan including Free: it answers, qualifies, quotes only from your catalogue and opens a priced deal. One credit is one AI reply. | AI agents. Three AI agents as add-ons: Guru and Wismo at $0.09 per resolution and Sello, a sales agent, at 3% of order value. |
| Channels | WhatsApp and email on every plan; Instagram DM and Messenger from Pro | WhatsApp, Instagram ($9.99 a month), Facebook |
| Payments in the chat | A UPI or card payment request inside WhatsApp, or a Razorpay link, always at the catalogue price, paid into your own account — Linkubit never holds the money | Sello, the AI sales agent, processes payments at 3% of order value. |
| WhatsApp per-message charge | None — Meta's per-message rate, billed by Meta to your own WhatsApp Business Account, and nothing added by Linkubit | Adds to Meta's rate. A platform charge per conversation on top of Meta's rate card — $0.015 on Starter, falling to $0.00049 on Max — and $9.99 a month for the Instagram channel. Meta's WhatsApp rate is linked, not printed. |
| Trial | 14 days of Pro with 25 credits to start, no card; +75 when you connect your WhatsApp number and +100 when you add a card (no charge) | 7-day free trial, no contracts. |
| Free plan | Free plan: 30 AI replies a month, up to 150 contacts, one WhatsApp number, no time limit | None. |
| Starting price | ₹499 a month (Starter, 3 seats), billed monthly; ₹4,990 a year | US$49.99 a month, about ₹4,399 (Starter) |
Which to choose
Choose Zoko if
- WhatsApp calling minutes bundled into every plan, and a deep Shopify integration with pop-up campaigns and cart recovery.
- Unlimited free agents on Starter, and the premium Flows library with 500,000 steps a month.
- Very large conversation pools on Elite and Max for high-volume broadcasters.
Choose Linkubit if
- The AI salesperson is one included agent that qualifies, quotes only from your catalogue and opens a priced deal, not three separately metered agents.
- No commission on sales: Linkubit's payment request is a catalogue price paid into your own account with nothing taken, where Zoko's Sello takes 3% of order value.
- Email and Messenger alongside WhatsApp and Instagram, with a pipeline and attribution from the ad click to the deal.
- Rules enforced in code, and a handover to a person that stops the agent rather than a bot that keeps answering.
- Priced in rupees, from free; Zoko's Starter is $49.99 a month, about ₹4,400, before the per-conversation charge.
Not sure? Start a free Linkubit workspace — 14 days of Pro with 25 credits to start, no card; +75 when you connect your WhatsApp number and +100 when you add a card (no charge) — and put it on your own number beside whatever you use today. Nothing sends until you say so.
Zoko's plans, and Linkubit's
Zoko’s plans as its pricing page printed them on 18 September 2026; where a price is shown only on annual or quarterly billing, the row says so. Linkubit’s plans are from its own price list, which the API is held to.
| Plan | Per month | Per month, annual | Seats | Includes |
|---|---|---|---|---|
| Zoko — as printed on www.zoko.io, 18 September 2026; priced in US dollars, rupee figures converted at ₹88 to the dollar on 18 September 2026 | ||||
| Starter | ≈ ₹4,399 (US$49.99 at ₹88) | — | Unlimited agents | $49.99; $0.015 per conversation on top of Meta; 500 calling minutes |
| Plus | ≈ ₹7,039 (US$79.99 at ₹88) | — | 5 included, $15 each extra | $79.99; 5,000 conversations then $0.00199 each |
| Elite | ≈ ₹12,319 (US$139.99 at ₹88) | — | 10 included, $12 each extra | $139.99; 100,000 conversations then $0.00099 each |
| Max | ≈ ₹43,999 (US$499.99 at ₹88) | — | 30 included, $9 each extra | $499.99; 5 million conversations then $0.00049 each |
| Linkubit — from the pricing page | ||||
| Free | Free | — | 1 | 30 AI replies a month, up to 150 contacts; WhatsApp at Meta’s rate |
| Starter | ₹499 | ₹416 | 3 | 100 AI replies a month; WhatsApp at Meta’s rate |
| Pro | ₹999 | ₹833 | 5 | 300 AI replies a month; WhatsApp at Meta’s rate |
| Scale | ₹2,499 | ₹2,083 | 15 | 1000 AI replies a month; WhatsApp at Meta’s rate |
Questions people ask
What does Linkubit do that Zoko does not?
The AI salesperson is one included agent that qualifies, quotes only from your catalogue and opens a priced deal, not three separately metered agents. No commission on sales: Linkubit's payment request is a catalogue price paid into your own account with nothing taken, where Zoko's Sello takes 3% of order value. Email and Messenger alongside WhatsApp and Instagram, with a pipeline and attribution from the ad click to the deal. Rules enforced in code, and a handover to a person that stops the agent rather than a bot that keeps answering. Priced in rupees, from free; Zoko's Starter is $49.99 a month, about ₹4,400, before the per-conversation charge. Where Zoko is the better choice: a Shopify store that sells on WhatsApp and Instagram, wants calling minutes included, and is comfortable paying in dollars.
Does Zoko charge per conversation?
Yes. On top of Meta's rate, Zoko adds a platform charge of $0.015 per conversation on Starter, falling to $0.00049 on Max after a free pool. Linkubit adds nothing to Meta's per-message price.
Is Zoko only for Shopify?
It is built around Shopify and markets to Shopify stores. Linkubit has no Shopify connector today; it is for businesses that sell by conversation — quoting, qualifying, booking — rather than by cart.
What does Zoko's AI cost?
Guru and Wismo are $0.09 per resolution and Sello takes 3% of each order's value. Linkubit's AI salesperson is metered in credits — one credit is one reply — and takes no share of a sale.
Sources
- Starter $49.99, Plus $79.99, Elite $139.99, Max $499.99 a month; agents 5, 10 and 30 included on the upper plans. www.zoko.io, seen 18 September 2026.
- Per-conversation charges of $0.015, $0.00199, $0.00099 and $0.00049 by plan; Instagram $9.99 a month; WhatsApp per Meta's rate card. www.zoko.io, seen 18 September 2026.
- AI agents Guru and Wismo $0.09 per resolution; Sello 3% of order value. www.zoko.io, seen 18 September 2026.
- 7-day free trial, no contracts. www.zoko.io, seen 18 September 2026.
Accurate as of 18 September 2026, when we last read Zoko’s public pricing page; its prices and features may have changed since. Linkubit’s figures come from its own price list. Spotted something that has moved? Tell us and the page is corrected and re-dated.
Wati, AiSensy, Interakt, Gallabox, DoubleTick, Zoko, QuickReply.ai and respond.io are trademarks of their respective owners. Linkubit is not affiliated with, sponsored by or endorsed by any of them; each is named only to compare what its own public pages say.
More comparisons: vs Wati · vs AiSensy · vs Interakt · vs Gallabox · vs DoubleTick · vs QuickReply.ai · vs respond.io · Zoko alternatives · All comparisons · Choosing a tool
Read next
Ready to put your sales on autopilot?
Start freeNo coding required. No credit card required.