Linkubit
Use caseFollow-ups & re-engagement

WhatsApp follow-ups that stop the moment the customer replies

Most deals are lost to silence, not to a competitor. Linkubit follows up a quiet enquiry on the schedule you set — a question, not a brochure — writes each message from what the customer told you, stops the moment they reply, and sends nothing marketing to anyone who did not opt in.

In short

Linkubit follows up a lead that has gone quiet on a schedule you define, with a message written from the fields on the record, sent inside the 24-hour window as free-form text or outside it as an approved template, and stops the sequence the instant the customer replies. Marketing follow-ups go only to people who consented and carry a STOP line.

What it asks for

  • What they were considering, in their words
  • The reason they paused — price, timing, a decision-maker
  • When to check back
  • Whether they want to hear about matching launches or offers
  • Preferred language

None of this is hardcoded. It is a schema you edit, which is why a completely different business runs on the same system.

Goes quiet? It nudges — then stops

A sequence you wrote, stopped by the customer

Day 2, day 7, day 30 — each step a message you wrote or the assistant drafts from the record, each sent as free-form text if the window is open and as an approved template if it is not. The first reply cancels the rest.

  • Stopped on reply, in every channel
  • The step that would have sent is recorded, not sent
Sequence · Freight intro
EmailEmail

Step 1 · Introduction

Sent · opened twice

Step 2 · Case study

Sent · replied

Reply received

“Interested — can you call Tuesday?”

Step 3 · Break-up email

cancelled
Remaining steps stop, a conversation opens, qualification starts.

The window decides the message

Free-form inside 24 hours, a template outside

The assistant checks the last inbound time before every send. Inside the window it writes; outside it picks the approved template that fits, fills the variables from the record, and sends that. A missing window is treated as closed.

  • The gate is in the channel adapter, not in the prompt
  • Marketing templates need consent; utility ones need a transaction
Arjun DeshpandeWAWhatsApp
Window closed 2h ago
Thanks, will check with my partner and come back to you.

Last inbound message · yesterday, 6:12 pm

Free-form replies are locked — send an approved template

Quote follow-upRate confirmationDocument request

The rule that holds

A reply ends the sequence; a STOP ends everything

Every follow-up is checked against consent, suppression and the channel's window before it sends. A reply — any reply — stops the remaining steps and reopens the conversation. STOP in any language is a suppression that survives even erasure. Three unanswered nudges is a block, not a fourth nudge.

Anything else goes to a person

A topic you named, a value above a threshold, a customer who asks for a human, or a question the assistant cannot answer from what you gave it — the conversation is handed over before a reply is written, with the whole thread and every field captured so far.

From silence to an answer, one way or the other

What a follow-up looks like when the timing, the wording and the stopping are handled, and a person handles the conversation it reopens.

  1. The lead goes quiet, and the record says why

    The last thing they said — 'will check with my partner', 'after Diwali', 'too expensive' — is a field, and the sequence that starts is the one for that reason.

  2. Day 2: one question, not a brochure

    "Did the quote cover what you needed?" Written from the record, in their language, inside the window if it is open.

  3. Day 7: something new, if there is something new

    A matching launch, a price change on the lane they asked about, an opening in the batch they wanted. Nothing if nothing changed.

  4. The reply, wherever it lands

    A question, a counter-offer, a yes, a 'not now' — the sequence stops, the conversation reopens, and a person is brought in if a rule says so.

  5. Day 30: the last one, then nothing

    A single check-in with a STOP line. Silence after that is a lead marked cold, not a lead messaged monthly. A STOP anywhere is a suppression that survives.

The templates it sends

6 WhatsApp message templates from the industry packs that carry this use case, each written the way Meta's review reads it. Open one for its variables, a filled example and what gets it rejected.

The templates it sends
TemplateCategoryWhen it goes out
Dormant shipper check-inMarketingA customer who used to ship monthly has not booked in ninety days.
Cold lead check-inMarketingThirty days after the last exchange, once.
Check-inMarketingThirty days after the last exchange, once.
Check-inMarketingThirty days after the last exchange, once.
Cart reminderMarketingA cart has sat for an hour, once.
After the visitUtilityThe same evening as the visit.

Each template opens on its own page with the variables, a filled example and what Meta’s review objects to. Utility and authentication templates cost ₹0.115 a message in India, marketing ₹0.8631 — the pricing guide has the rest.

Questions people ask

Will it spam my customers?

It sends the steps you configured, stops on the first reply, sends marketing only to people who opted in, and treats STOP in any language as final. Three unanswered nudges in a week is a block, not a sale.

What does it say?

Either a message you wrote for that step, or one the assistant drafts from the fields on the record — the product they asked about, the reason they paused, their name and language. You can require approval before a drafted one sends.

What about the 24-hour rule?

Inside the customer's 24-hour window a follow-up is free-form and free. Outside it, the assistant sends an approved template that fits the step. It checks the window before every send.

Can it re-engage an old list?

Only people who consented, only with marketing templates that carry a STOP line, and only within the sending limits Meta gives your number. A list uploaded without a consent basis is not sent to.

0:41
Saw your 2BHK ad in Whitefield. Price?
₹82 lakh, ready to move. Are you looking to buy in the next three months, or later?Agent
Next month. Can we see it Saturday?
Replied in 41 seconds · site visit booked · lead qualified
Guide · 6 min · Updated 18 September 2026Speed to lead on WhatsApp: why the first minute decides the sale, and how to reply in it every timeA property or freight enquiry answered in a minute is a conversation; one answered in the morning is a lead someone else met. What to say in the first message, what to ask, and how to follow up without becoming noise.
Broadcast · Diwali offer
marketing template
Audience1,240 opted in
Left out (no consent, blocked, cold)318
Cost at Meta's rate₹1,070
Quality after send
High
Guide · 6 min · Updated 19 September 2026WhatsApp broadcast without getting blocked: what a broadcast is on the Platform, the four faults that end a number, and how to send one that worksA marketing template to people who opted in, at Meta's rate, counted against the messaging limit. A list that did not ask, a message every few days, no STOP line and a category that lies are what get a number restricted; the fix is the audience.
Yes, send me the new batch dates on WhatsApp.
Consent · marketing
recorded
SourceWhatsApp reply
When18 Sep 2026, 10:14
Wording keptYes
No consent, no broadcast — the send is refused, not queued.
Guide · 7 min · Updated 19 September 2026WhatsApp opt-in and consent rules in India: Meta's policy, the DPDP Act, and what a business has to recordMeta requires opt-in for any message you start; the DPDP Act 2023 and 2025 Rules require consent that is specific, informed and withdrawable. What each message needs, how to collect consent that holds up, and why WhatsApp sits outside TRAI's SMS rules today.

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