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WhatsApp questionsUpdated 21 September 2026

How many messages can I send on WhatsApp Business per day?

On the WhatsApp Business app there is no published number, but broadcasting to people who have not saved you gets the number banned; on the API the limit is 250 new conversations a day before verification, then 1,000, 10,000, 100,000 and unlimited.

The short answer

On the WhatsApp Business app there is no published number, but broadcasting to people who have not saved you gets the number banned; on the API the limit is 250 new conversations a day before verification, then 1,000, 10,000, 100,000 and unlimited.

On the WhatsApp Business app there is no published number, but broadcasting to people who have not saved you gets the number banned, and a broadcast list holds 256 contacts. On the WhatsApp Business API the limit is explicit: 250 business-initiated conversations in a rolling 24 hours before business verification, then 1,000, 10,000, 100,000 and unlimited as the number sends at volume with a healthy quality rating.

The limit counts conversations you start with templates. Replies to customers who wrote to you inside their 24-hour window are not limited at all.

Messaging limit explains how a number moves up; broadcast without getting blocked is the practice.

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