Linkubit vs Gupshup (2026): what each one does, what each adds to Meta's rate, and which to choose
Gupshup: A conversational messaging platform and developer API whose self-serve plan charges a fixed platform fee per message on top of WhatsApp's own fees, billed at actuals. Linkubit: an AI salesperson that answers, qualifies, quotes from your catalogue and takes the payment, on WhatsApp, email, Instagram and Messenger.
The difference is what happens after a customer writes. Linkubit's AI answers as a salesperson — it qualifies, quotes only from your catalogue, keeps your rules in code and takes the payment in the chat — on every plan, with WhatsApp at Meta's rate and nothing added. Gupshup is the better choice if a developer team that wants the API at the lowest per-message platform fee and builds its own inbox and flows. Every figure below is from Gupshup's own pages, dated.
What's different
Six things Linkubit does, each beside what Gupshup’s own pages say about the same thing. Where those pages say nothing, the line says so rather than guessing.
An AI salesperson, not a flow builder
It reads the enquiry, answers in the customer's language — a Hindi voice note included — asks the qualifying questions you set, moves the lead through your stages and opens a priced deal. Nobody draws a flowchart, and it is on every plan, including Free.
Gupshup: No AI. The pricing page covers the messaging fee only and describes no AI agent; the site's navigation lists AI offerings that this page does not price.
Quotes only what your catalogue says
A price it states is read from your catalogue or your documents; a unit price the catalogue does not carry, or a price with no source behind it, is refused before the reply leaves. Deal values and payment requests come from the same list, never from a number typed in the chat.
Gupshup: Not on Gupshup's pricing page as read on 13 October 2026.
Rules enforced in code, with a human one step away
A gate runs before every action and every send — no discounts, no promises outside the catalogue, hand a refund to a person — and a verifier reads every reply. Anything the agent may not do is refused in code, not in a prompt; a rule it would like changed becomes a request for a human, never a change.
Gupshup: Not on Gupshup's pricing page as read on 13 October 2026.
One customer, one record, four channels
WhatsApp, email, Instagram DM and Messenger (the last two from Pro) arrive in one inbox on one contact — the person who clicked an Instagram ad, wrote on WhatsApp and replied by email is one record with one history, one owner and one pipeline card.
Gupshup: Channels its site lists: WhatsApp, Voice calls.
The payment happens in the chat
A UPI or card request inside WhatsApp, or a Razorpay link from your own account, at the catalogue price. The money goes to you; Linkubit never holds it. The deal closes itself when the payment lands.
Gupshup: Not described on the pricing page.
Ads that lead to WhatsApp, built and measured in the same place
Click-to-WhatsApp, lead-form, Google Search and Performance Max campaigns are created from the product — paused until you switch them on — and every lead carries the ad it came from. Qualified leads and won deals are reported back to Meta and Google, so the ad platforms learn from your pipeline, not from clicks.
Gupshup: Not on Gupshup's pricing page as read on 13 October 2026.
At a glance
| Linkubit | Gupshup | |
|---|---|---|
| AI | The AI salesperson is the product, on every plan including Free: it answers, qualifies, quotes only from your catalogue and opens a priced deal. One credit is one AI reply. | No AI. The pricing page covers the messaging fee only and describes no AI agent; the site's navigation lists AI offerings that this page does not price. |
| Channels | WhatsApp and email on every plan; Instagram DM and Messenger from Pro | WhatsApp, Voice calls |
| Payments in the chat | A UPI or card payment request inside WhatsApp, or a Razorpay link, always at the catalogue price, paid into your own account — Linkubit never holds the money | Not described on the pricing page. |
| WhatsApp per-message charge | None — Meta's per-message rate, billed by Meta to your own WhatsApp Business Account, and nothing added by Linkubit | Adds to Meta's rate. A Gupshup fee of US$0.001 per template message and per session message, about ₹0.09 at ₹88, on top of WhatsApp's fee, which the page says is billed at actuals. Media above 64KB is free of the Gupshup fee. |
| Trial | 14 days of Pro with 100 credits to start, no card; +200 when you connect your WhatsApp number and +200 when you add a card (no charge) | Not stated on the pricing page. |
| Free plan | Free plan: 50 AI replies a month, up to 150 contacts, one WhatsApp number, no time limit | None stated; the self-serve plan has no monthly fee on its pricing page. |
| Starting price | ₹499 a month (Starter, 3 seats), billed monthly; ₹4,990 a year | On request |
Which to choose
Choose Gupshup if
- A small fixed fee per message, with the WhatsApp fee billed at actuals according to its page.
- Voice calling on the same self-serve plan, billed per second.
- Rates published by country on one page.
Choose Linkubit if
- An inbox, pipeline and AI salesperson are included; Gupshup's self-serve page prices the message pipe and nothing on top of it.
- No per-message fee: Linkubit adds nothing to Meta's rate, where Gupshup adds US$0.001 on every template and session message.
- Priced in rupees, from free, for a small business with no developer.
Not sure? Start a free Linkubit workspace — 14 days of Pro with 100 credits to start, no card; +200 when you connect your WhatsApp number and +200 when you add a card (no charge) — and put it on your own number beside whatever you use today. Nothing sends until you say so.
Gupshup's plans, and Linkubit's
Gupshup’s plans as its pricing page printed them on 13 October 2026; where a price is shown only on annual or quarterly billing, the row says so. Linkubit’s plans are from its own price list, which the API is held to.
| Plan | Per month | Per month, annual | Seats | Includes |
|---|---|---|---|---|
| Gupshup — as printed on www.gupshup.ai, 13 October 2026; priced in US dollars, rupee figures converted at ₹88 to the dollar on 13 October 2026 | ||||
| Self-serve | Free | — | Not stated on the pricing page | No monthly fee on this page; US$0.001 Gupshup fee per template or session message, WhatsApp fees at actuals |
| Linkubit — from the pricing page | ||||
| Free | Free | — | 1 | 50 AI replies a month, up to 150 contacts; WhatsApp at Meta’s rate |
| Starter | ₹499 | ₹416 | 3 | 350 AI replies a month; WhatsApp at Meta’s rate |
| Pro | ₹999 | ₹833 | 5 | 1000 AI replies a month; WhatsApp at Meta’s rate |
| Scale | ₹2,499 | ₹2,083 | 15 | 2750 AI replies a month; WhatsApp at Meta’s rate |
Questions people ask
What does Linkubit do that Gupshup does not?
An inbox, pipeline and AI salesperson are included; Gupshup's self-serve page prices the message pipe and nothing on top of it. No per-message fee: Linkubit adds nothing to Meta's rate, where Gupshup adds US$0.001 on every template and session message. Priced in rupees, from free, for a small business with no developer. Where Gupshup is the better choice: a developer team that wants the API at the lowest per-message platform fee and builds its own inbox and flows.
How much does Gupshup charge per WhatsApp message?
Its self-serve page lists a Gupshup fee of US$0.001 per template message and per session message, plus WhatsApp's own fee at actuals. At ₹88 to the dollar that is about ₹0.09 a message.
Does Gupshup have a monthly plan?
The self-serve pricing page lists no monthly fee, only the per-message fees. Other Gupshup products are priced separately.
Sources
- Gupshup charges a standard 0.001 USD per message fee; WhatsApp's message-based fee is billed at actuals. www.gupshup.ai, seen 13 October 2026.
- Gupshup fee 0.0010 USD for template messages and session messages; any media above 64KB free; voice 0.0001 per second. www.gupshup.ai, seen 13 October 2026.
Accurate as of 13 October 2026, when we last read Gupshup’s public pricing page; its prices and features may have changed since. Linkubit’s figures come from its own price list. Spotted something that has moved? Tell us and the page is corrected and re-dated.
Wati, AiSensy, Interakt, Gallabox, DoubleTick, Zoko, QuickReply.ai, respond.io, MSG91, Gupshup, Twilio, Zaptick, SleekFlow, ChatMaxima, kwiqreply, CampaignHQ, Happilee, WhatChimp and DelightChat are trademarks of their respective owners. Linkubit is not affiliated with, sponsored by or endorsed by any of them; each is named only to compare what its own public pages say.
More comparisons: vs Wati · vs AiSensy · vs Interakt · vs Gallabox · vs DoubleTick · vs Zoko · vs QuickReply.ai · vs respond.io · vs MSG91 · vs Twilio · vs Zaptick · vs SleekFlow · vs ChatMaxima · vs kwiqreply · vs CampaignHQ · vs Happilee · vs WhatChimp · vs DelightChat · All comparisons · Choosing a tool
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