Linkubit vs MSG91 (2026): what each one does, what each adds to Meta's rate, and which to choose
MSG91: A messaging platform known for SMS and OTP that sells WhatsApp, RCS, email and voice alongside them, with a single WhatsApp subscription and messages billed on its own rate card. Linkubit: an AI salesperson that answers, qualifies, quotes from your catalogue and takes the payment, on WhatsApp, email, Instagram and Messenger.
The difference is what happens after a customer writes. Linkubit's AI answers as a salesperson — it qualifies, quotes only from your catalogue, keeps your rules in code and takes the payment in the chat — on every plan, with WhatsApp at Meta's rate and nothing added. MSG91 is the better choice if a business that already sends SMS or OTPs through MSG91 and wants WhatsApp on the same account at a low monthly fee. Every figure below is from MSG91's own pages, dated.
What's different
Six things Linkubit does, each beside what MSG91’s own pages say about the same thing. Where those pages say nothing, the line says so rather than guessing.
An AI salesperson, not a flow builder
It reads the enquiry, answers in the customer's language — a Hindi voice note included — asks the qualifying questions you set, moves the lead through your stages and opens a priced deal. Nobody draws a flowchart, and it is on every plan, including Free.
MSG91: Keyword and flow chatbots. A WhatsApp chatbot product is listed in its navigation; the pricing page does not describe AI agents or price them.
Quotes only what your catalogue says
A price it states is read from your catalogue or your documents; a unit price the catalogue does not carry, or a price with no source behind it, is refused before the reply leaves. Deal values and payment requests come from the same list, never from a number typed in the chat.
MSG91: Not on MSG91's pricing page as read on 13 October 2026.
Rules enforced in code, with a human one step away
A gate runs before every action and every send — no discounts, no promises outside the catalogue, hand a refund to a person — and a verifier reads every reply. Anything the agent may not do is refused in code, not in a prompt; a rule it would like changed becomes a request for a human, never a change.
MSG91: Not on MSG91's pricing page as read on 13 October 2026.
One customer, one record, four channels
WhatsApp, email, Instagram DM and Messenger (the last two from Pro) arrive in one inbox on one contact — the person who clicked an Instagram ad, wrote on WhatsApp and replied by email is one record with one history, one owner and one pipeline card.
MSG91: Channels its site lists: WhatsApp, SMS, RCS, Email, Voice.
The payment happens in the chat
A UPI or card request inside WhatsApp, or a Razorpay link from your own account, at the catalogue price. The money goes to you; Linkubit never holds it. The deal closes itself when the payment lands.
MSG91: Not described on the WhatsApp pricing page.
Ads that lead to WhatsApp, built and measured in the same place
Click-to-WhatsApp, lead-form, Google Search and Performance Max campaigns are created from the product — paused until you switch them on — and every lead carries the ad it came from. Qualified leads and won deals are reported back to Meta and Google, so the ad platforms learn from your pipeline, not from clicks.
MSG91: Not on MSG91's pricing page as read on 13 October 2026.
At a glance
| Linkubit | MSG91 | |
|---|---|---|
| AI | The AI salesperson is the product, on every plan including Free: it answers, qualifies, quotes only from your catalogue and opens a priced deal. One credit is one AI reply. | Keyword and flow chatbots. A WhatsApp chatbot product is listed in its navigation; the pricing page does not describe AI agents or price them. |
| Channels | WhatsApp and email on every plan; Instagram DM and Messenger from Pro | WhatsApp, SMS, RCS, Email, Voice |
| Payments in the chat | A UPI or card payment request inside WhatsApp, or a Razorpay link, always at the catalogue price, paid into your own account — Linkubit never holds the money | Not described on the WhatsApp pricing page. |
| WhatsApp per-message charge | None — Meta's per-message rate, billed by Meta to your own WhatsApp Business Account, and nothing added by Linkubit | Adds to Meta's rate. The pricing page says WhatsApp is billed per MSG91's rate card, behind a "View rates" link, on top of the ₹500 plan. It does not print a per-message rate on the page. |
| Trial | 14 days of Pro with 100 credits to start, no card; +200 when you connect your WhatsApp number and +200 when you add a card (no charge) | ₹500 off for the first 2 months, so the plan is ₹0 for 2 months and ₹500 a month after. |
| Free plan | Free plan: 50 AI replies a month, up to 150 contacts, one WhatsApp number, no time limit | None on the pricing page; the first two months of the Titan plan are ₹0. |
| Starting price | ₹499 a month (Starter, 3 seats), billed monthly; ₹4,990 a year | ₹500 a month (Titan) |
Which to choose
Choose MSG91 if
- SMS, RCS, email and voice on the same platform as WhatsApp.
- A low entry price: ₹500 a month after two months at ₹0.
- A usage calculator on the pricing page and API documentation linked from it.
Choose Linkubit if
- The AI salesperson is in the product on every plan, including Free; MSG91's pricing page describes a chatbot product and no AI agent or price for one.
- Meta's rate with nothing added: Linkubit does not bill messages on a rate card of its own, where MSG91's page says WhatsApp is billed per its rate card.
- A customer record, pipeline and ad attribution beside the inbox, not a messaging API with channels attached.
Not sure? Start a free Linkubit workspace — 14 days of Pro with 100 credits to start, no card; +200 when you connect your WhatsApp number and +200 when you add a card (no charge) — and put it on your own number beside whatever you use today. Nothing sends until you say so.
MSG91's plans, and Linkubit's
MSG91’s plans as its pricing page printed them on 13 October 2026; where a price is shown only on annual or quarterly billing, the row says so. Linkubit’s plans are from its own price list, which the API is held to.
| Plan | Per month | Per month, annual | Seats | Includes |
|---|---|---|---|---|
| MSG91 — as printed on msg91.com, 13 October 2026 | ||||
| Titan | ₹500 | — | Not stated on the pricing page | ₹500 a month, first 2 months at ₹0; WhatsApp messages billed per its rate card; 18% GST extra |
| Linkubit — from the pricing page | ||||
| Free | Free | — | 1 | 50 AI replies a month, up to 150 contacts; WhatsApp at Meta’s rate |
| Starter | ₹499 | ₹416 | 3 | 350 AI replies a month; WhatsApp at Meta’s rate |
| Pro | ₹999 | ₹833 | 5 | 1000 AI replies a month; WhatsApp at Meta’s rate |
| Scale | ₹2,499 | ₹2,083 | 15 | 2750 AI replies a month; WhatsApp at Meta’s rate |
Questions people ask
What does Linkubit do that MSG91 does not?
The AI salesperson is in the product on every plan, including Free; MSG91's pricing page describes a chatbot product and no AI agent or price for one. Meta's rate with nothing added: Linkubit does not bill messages on a rate card of its own, where MSG91's page says WhatsApp is billed per its rate card. A customer record, pipeline and ad attribution beside the inbox, not a messaging API with channels attached. Where MSG91 is the better choice: a business that already sends SMS or OTPs through MSG91 and wants WhatsApp on the same account at a low monthly fee.
Does MSG91 add a mark-up to Meta's WhatsApp rates?
Its page says WhatsApp is billed per its rate card and links the rates rather than printing them. Ask for the card and compare it to Meta's published rate. Linkubit adds nothing to Meta's per-message price.
How much does MSG91 WhatsApp cost?
The pricing page lists one plan, Titan, at ₹500 a month after a 2-month ₹500 discount, before 18% GST. WhatsApp messages are billed on top, per MSG91's rate card.
Sources
- Titan plan ₹500 a month, ₹500 off for the first 2 months; prices exclusive of 18% GST. msg91.com, seen 13 October 2026.
- WhatsApp "billed per rate card", with a link to the rates. msg91.com, seen 13 October 2026.
- Channels listed: SMS, RCS, Email, WhatsApp, Voice. msg91.com, seen 13 October 2026.
Accurate as of 13 October 2026, when we last read MSG91’s public pricing page; its prices and features may have changed since. Linkubit’s figures come from its own price list. Spotted something that has moved? Tell us and the page is corrected and re-dated.
Wati, AiSensy, Interakt, Gallabox, DoubleTick, Zoko, QuickReply.ai, respond.io, MSG91, Gupshup, Twilio, Zaptick, SleekFlow, ChatMaxima, kwiqreply, CampaignHQ, Happilee, WhatChimp and DelightChat are trademarks of their respective owners. Linkubit is not affiliated with, sponsored by or endorsed by any of them; each is named only to compare what its own public pages say.
More comparisons: vs Wati · vs AiSensy · vs Interakt · vs Gallabox · vs DoubleTick · vs Zoko · vs QuickReply.ai · vs respond.io · vs Gupshup · vs Twilio · vs Zaptick · vs SleekFlow · vs ChatMaxima · vs kwiqreply · vs CampaignHQ · vs Happilee · vs WhatChimp · vs DelightChat · All comparisons · Choosing a tool
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