WhatsApp template: compliance deadline reminder
Before a statutory date on a matter the client engaged you for.
A utility template, sent before a statutory date on a matter the client engaged you for. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, {{2}} is due on {{3}}. To file on time we need {{4}} by {{5}}. Send them here, or reply if nothing has changed since last time and we will proceed.Variables
{{1}}— Client name{{2}}— What is due{{3}}— Statutory date{{4}}— What is needed{{5}}— Internal date
Filled in
Hi Mr Iyer, your advance tax instalment is due on 15 December. To file on time we need your income and TDS details for the quarter by 8 December. Send them here, or reply if nothing has changed since last time and we will proceed.
When to send it, and what gets it rejected
A reminder about work the client engaged you for is utility. A reminder sent to a former client to win them back is marketing and needs opt-in. Silence on this is flagged to the partner handling the client.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Deadline reminder" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Deadline reminder" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Deadline reminder"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for ca, legal & consulting firms
- Consultation booked — Once a partner has confirmed the consultation time.
- Documents required — Once an engagement starts and the matter needs documents.
- Filing completed — When a return, registration or filing is done.
All templates for ca, legal & consulting firms · Every industry
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