Lead form ad (Meta lead generation)
A lead form ad is a Facebook or Instagram ad that opens a short form inside the app — name, phone, a question or two — pre-filled from the person's profile. The submissions land in Meta's Leads Center and, through the API, in whatever CRM the business connects.
On this page
Against a Click-to-WhatsApp ad
A form gets a phone number without a conversation; a WhatsApp ad gets a conversation with the number in it. Forms suit a business that calls leads back; WhatsApp suits one that answers in the chat. Many run both and compare cost per qualified lead rather than cost per lead.
The catch
Pre-filled forms are easy to submit by accident, so form leads are cheaper and less serious on average. Asking one qualifying question in the form, and following up within minutes, is what makes them worth having.
Read next
Nearby terms
See it in a product. Linkubit answers, qualifies and quotes on WhatsApp from your catalogue, and adds nothing to Meta’s per-message price. Start free — fourteen days of Pro, no card — or read the pricing.
Ready to put your sales on autopilot?
Start freeNo coding required. No credit card required.