Lead qualification
Lead qualification is deciding whether an enquiry is worth a salesperson's time, by learning a few facts — what they want, when, for how much, whether they can decide. A qualified lead has answered those; a disqualified one has answered them the wrong way; everyone else is still being asked.
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The questions
They differ by business — budget and timeline for a builder, city and move-in date for a broker, class and board for a coaching centre — and the right set is whichever a good salesperson asks in the first five minutes. Written down, they become fields the conversation fills in.
Scoring
A score adds the answers up so a list can be sorted. A rule says 'budget above five lakh, +20'; a natural-language rule says 'they sound ready to decide this week' and an AI judges it. Either way the score is a hint for a person, and a person can overrule it.
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Nearby terms
See it in a product. Linkubit answers, qualifies and quotes on WhatsApp from your catalogue, and adds nothing to Meta’s per-message price. Start free — fourteen days of Pro, no card — or read the pricing.
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