Marketing template
A marketing template is any business-initiated WhatsApp message that promotes: an offer, a launch, a reminder to finish a purchase, a newsletter. It is the most expensive category (₹0.86 per message in India), needs the customer's opt-in, and is the one Meta pauses first when quality drops.
On this page
The rules that matter
- Send only to people who agreed to hear from you — an opt-in Meta can ask you to show.
- Give a way out in the message itself; a 'Reply STOP' footer or button.
- Watch the quality rating: a marketing template that draws blocks is paused by Meta, and the number's limit can fall with it.
Frequency
Meta limits how many marketing templates one person receives across all businesses in a period. A message that Meta decides not to deliver for this reason is reported back as such — it is not a failure of your number.
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Nearby terms
See it in a product. Linkubit answers, qualifies and quotes on WhatsApp from your catalogue, and adds nothing to Meta’s per-message price. Start free — fourteen days of Pro, no card — or read the pricing.
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