WhatsApp template: balance due before travel
The balance is due in seven days.
A utility template, sent the balance is due in seven days. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, the balance of ₹{{2}} for {{3}} is due by {{4}}. Pay here: {{5}}. Reply here if already paid.Variables
{{1}}— Traveller name{{2}}— Balance{{3}}— Trip{{4}}— Due date{{5}}— Payment link
Filled in
Hi Vikram, the balance of ₹97,000 for Bali 12–18 November is due by 20 October. Pay here: https://rzp.io/x. Reply here if already paid.
When to send it, and what gets it rejected
Seven days out, with the link. One reminder after the date, still utility.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Balance due" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Balance due" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Balance due"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for travel agencies
- Enquiry received — A traveller asks about a destination or package.
- Itinerary and quote — Dates, pax and budget are known and the itinerary is priced.
- Booking confirmed — The deposit or full payment has landed.
- Documents needed — A visa or airline needs passport copies and forms.
- Departure details — Two days before departure.
- Trip idea — A lead mentioned dates or a season and did not book.
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