WhatsApp template: item reserved for pickup
Once the counter has put the item aside.
A utility template, sent once the counter has put the item aside. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, {{2}} is reserved for you at {{3}} until {{4}}. Ask for {{5}} at the counter. {{6}}. Reply YES two hours before you come so we keep it held, or CANCEL.Variables
{{1}}— Customer name{{2}}— Product{{3}}— Branch{{4}}— Hold-until time{{5}}— Staff name{{6}}— Address, short
Filled in
Hi Sameer, the Sony 55" X80L is reserved for you at Indiranagar until 8 pm today. Ask for Rahul at the counter. 100 Feet Road, opposite the metro. Reply YES two hours before you come so we keep it held, or CANCEL.
When to send it, and what gets it rejected
The reservation is a task on the branch's list, confirmed by a person. The YES-two-hours-before line is what stops the counter holding stock for someone who is not coming.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Reserved for pickup" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Reserved for pickup" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Reserved for pickup"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for retail stores
- Enquiry received — The moment a stock or price question arrives, with the listed item.
- Order ready — When a paid or confirmed order is ready, or leaves for delivery.
- New arrivals — Once, to a consented customer who asked about that category or product.
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