WhatsApp template: new arrivals in what you asked about
Once, to a consented customer who asked about that category or product.
A marketing template, sent once, to a consented customer who asked about that category or product. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
Hi {{1}}, you asked about {{2}} earlier. {{3}} just arrived at {{4}}: {{5}}. Pictures attached. Reply HOLD to keep one aside, or STOP to opt out.Variables
{{1}}— Customer name{{2}}— What they asked about{{3}}— What arrived{{4}}— Branch{{5}}— Listed prices, briefly
Filled in
Hi Sameer, you asked about 55" TVs earlier. The new Samsung QLED range just arrived at Indiranagar: Q60 at ₹74,990, Q70 at ₹89,990. Pictures attached. Reply HOLD to keep one aside, or STOP to opt out.
When to send it, and what gets it rejected
Marketing: opt-in and a STOP line, sent to customers whose record shows the interest — not the whole list. Prices are the listed prices; a launch offer is a person's decision written into the catalogue first.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "New arrivals" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "New arrivals" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "New arrivals"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for retail stores
- Enquiry received — The moment a stock or price question arrives, with the listed item.
- Reserved for pickup — Once the counter has put the item aside.
- Order ready — When a paid or confirmed order is ready, or leaves for delivery.
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