WhatsApp template: a launch that fits what you asked for
A new project matches a lead's stated configuration, locality and budget.
A marketing template, sent a new project matches a lead's stated configuration, locality and budget. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
Hi {{1}}, you were looking for a {{2}} in {{3}} around {{4}}. {{5}} launches {{6}} with units from {{7}}. Want the floor plans, or a visit slot on launch weekend? Reply STOP to stop hearing from me.Variables
{{1}}— Lead name{{2}}— Configuration{{3}}— Locality{{4}}— Budget{{5}}— Project{{6}}— Launch date{{7}}— Starting price
Filled in
Hi Rohan, you were looking for a 2 BHK in Whitefield around ₹1.1 Cr. Brigade Oasis launches 4 October with units from ₹1.02 Cr. Want the floor plans, or a visit slot on launch weekend? Reply STOP to stop hearing from me.
When to send it, and what gets it rejected
Marketing, so consent and a STOP line. Sent only to leads whose brief matches — a launch blasted to every lead is how a number's quality rating drops and the messaging limit with it.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Matching launch" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "Matching launch" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Matching launch"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for residential real estate
- Enquiry received — A buyer or tenant enquires from a portal, an ad or a hoarding.
- Shortlist — Configuration, budget and locality are known and the shortlist is ready.
- Visit booked — A visit slot has been confirmed by a person.
- Loan documents — The buyer has chosen a unit and the bank needs papers.
- Booking received — The token or booking amount has landed.
- Instalment due — A construction-linked instalment is due in five days.
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