WhatsApp template: on-road price
Variant and city are known.
A utility template, sent variant and city are known. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, on-road price for the {{2}} in {{3}}: ₹{{4}} (ex-showroom ₹{{5}} + RTO, insurance and handling). Breakdown attached. Valid until {{6}}. Want the EMI options?Variables
{{1}}— Buyer name{{2}}— Model and variant{{3}}— City{{4}}— On-road price{{5}}— Ex-showroom price{{6}}— Validity date
Filled in
Hi Arjun, on-road price for the Creta SX(O) 1.5 petrol in Bengaluru: ₹21,48,000 (ex-showroom ₹18,25,000 + RTO, insurance and handling). Breakdown attached. Valid until 30 September. Want the EMI options?
When to send it, and what gets it rejected
The number from the price list, in the text, with the ex-showroom figure beside it so it reads as honest. Utility. An exchange bonus line makes it marketing.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "On-road price" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "On-road price" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "On-road price"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for car & bike dealers
- Enquiry received — A buyer enquires about a model from an ad, a portal or a walk-in form.
- Test drive booked — A slot is confirmed.
- Booking received — The booking amount has landed.
- Loan documents — The finance file needs papers.
- Ready for delivery — PDI is done and the vehicle is ready.
- Service due — A scheduled service is due by date or odometer.
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