WhatsApp template: service due
A scheduled service is due by date or odometer.
A utility template, sent a scheduled service is due by date or odometer. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, your {{2}} ({{3}}) is due for its {{4}} service. Reply with a day that suits you and we will book a slot; pick-up and drop available.Variables
{{1}}— Owner name{{2}}— Model{{3}}— Registration{{4}}— Which service
Filled in
Hi Arjun, your Creta (KA 03 MX 4412) is due for its 10,000 km service. Reply with a day that suits you and we will book a slot; pick-up and drop available.
When to send it, and what gets it rejected
A service reminder for a vehicle the customer owns is utility under Meta's categories; an offer on accessories in the same message is not.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Service due" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Service due" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Service due"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for car & bike dealers
- Enquiry received — A buyer enquires about a model from an ad, a portal or a walk-in form.
- On-road price — Variant and city are known.
- Test drive booked — A slot is confirmed.
- Booking received — The booking amount has landed.
- Loan documents — The finance file needs papers.
- Ready for delivery — PDI is done and the vehicle is ready.
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