Linkubit
Manufacturers & B2B suppliersUtility · updated 19 September 2026

WhatsApp template: specifications needed to quote

The enquiry cannot be priced — no grade, no size, no quantity, no delivery point.

In short

A utility template, sent the enquiry cannot be priced — no grade, no size, no quantity, no delivery point. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.

The template

Hi {{1}}, to quote {{2}} we still need {{3}}. Our minimum order for this is {{4}}. Reply here with the details and the quotation will follow the same day.

Utility · 4 variables

Variables

  1. {{1}} — Buyer name
  2. {{2}} — What they asked for
  3. {{3}} — The missing details, as a short list
  4. {{4}} — MOQ

Filled in

Hi Mr Agarwal, to quote your corrugated boxes we still need the box dimensions, the bursting strength you require, the monthly quantity and the delivery city. Our minimum order for this is 2,000 pieces. Reply here with the details and the quotation will follow the same day.

When to send it, and what gets it rejected

Everything missing in one message, with the MOQ stated up front so a buyer under it is not quoted and then disappointed. An assistant that qualifies before it lets a quote through rarely needs this template.

Submitting it to Meta

Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.

What it costs to send

In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.

Send it without typing it

In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.

Questions about this template

Is "Missing specifications" a utility or a marketing template?

Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.

What does it cost to send "Missing specifications" in India?

₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.

Can I change the wording of "Missing specifications"?

Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.

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