WhatsApp template: appointment reminder
The day before, and two hours ahead.
A utility template, sent the day before, and two hours ahead. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Reminder: {{1}} with {{2}} tomorrow at {{3}}. {{4}}. Reply YES if you are coming, or RESCHEDULE.Variables
{{1}}— Appointment or treatment{{2}}— Doctor{{3}}— Time{{4}}— Anything to bring or do beforehand
Filled in
Reminder: root canal review with Dr Nair tomorrow at 5:30 pm. Please bring your previous X-ray. Reply YES if you are coming, or RESCHEDULE.
When to send it, and what gets it rejected
No-shows are the expensive part of a clinic's day; a reminder that asks for a YES gets one or gets a reschedule. Nothing about the condition beyond the appointment's name.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Reminder" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Reminder" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Reminder"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for clinics & healthcare
- Enquiry received — A patient asks for an appointment or a price.
- Appointment confirmed — A slot is booked.
- Estimate — After a consultation, when the patient asked for the cost.
- Report ready — A lab or imaging report is available.
- Balance due — A balance is outstanding after a visit.
- Check-up due — A recall interval has passed since the last visit.
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