WhatsApp template: balance due
A balance is outstanding after a visit.
A utility template, sent a balance is outstanding after a visit. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, the balance for {{2}} on {{3}} is ₹{{4}}. Pay here: {{5}}. Reply here if already paid.Variables
{{1}}— Patient name{{2}}— Treatment{{3}}— Date{{4}}— Amount{{5}}— Payment link
Filled in
Hi Kavya, the balance for the crown fitting on 30 September is ₹6,500. Pay here: https://rzp.io/x. Reply here if already paid.
When to send it, and what gets it rejected
One reminder with the link. UPI in the chat where the number has a payment configuration.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Balance due" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Balance due" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Balance due"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for clinics & healthcare
- Enquiry received — A patient asks for an appointment or a price.
- Appointment confirmed — A slot is booked.
- Reminder — The day before, and two hours ahead.
- Estimate — After a consultation, when the patient asked for the cost.
- Report ready — A lab or imaging report is available.
- Check-up due — A recall interval has passed since the last visit.
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