WhatsApp template: salon appointment reminder
The evening before, and two hours ahead.
A utility template, sent the evening before, and two hours ahead. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, a reminder: {{2}} with {{3}} {{4}} at {{5}}, {{6}}. Reply YES if you are coming or RESCHEDULE and we will find another time.Variables
{{1}}— Customer name{{2}}— Service{{3}}— Stylist{{4}}— 'tomorrow' or 'today'{{5}}— Time{{6}}— Branch address, short
Filled in
Hi Ritu, a reminder: haircut and blow-dry with Farah tomorrow at 11 am, 4th Block, Koramangala. Reply YES if you are coming or RESCHEDULE and we will find another time.
When to send it, and what gets it rejected
Usually outside the window, so a template. The YES is the point: an empty chair known the evening before is a chair somebody else can have. Two reminders, then a person calls.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Appointment reminder" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Appointment reminder" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Appointment reminder"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for salons & spas
- Appointment confirmed — The moment a time is agreed.
- Rebooking due — When the interval the customer chose has passed — six weeks for a cut, four for colour.
- Package offer — Once, to a consented customer who asked about a package or takes a service regularly.
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