WhatsApp template: welcome home
Two days after return.
A marketing template, sent two days after return. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
Welcome home, {{1}}. How was {{2}}? A line here helps us plan better trips, and if anything went wrong I want to know. Reply STOP to stop hearing from me.Variables
{{1}}— Traveller name{{2}}— Trip
Filled in
Welcome home, Vikram. How was Bali? A line here helps us plan better trips, and if anything went wrong I want to know. Reply STOP to stop hearing from me.
When to send it, and what gets it rejected
Meta reads a feedback request as marketing. A reply in the thread is worth more than a review link.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Welcome home" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "Welcome home" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Welcome home"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for travel agencies
- Enquiry received — A traveller asks about a destination or package.
- Itinerary and quote — Dates, pax and budget are known and the itinerary is priced.
- Booking confirmed — The deposit or full payment has landed.
- Documents needed — A visa or airline needs passport copies and forms.
- Balance due — The balance is due in seven days.
- Departure details — Two days before departure.
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