Pipeline (deals and opportunities)
A pipeline is the list of deals in progress, each with a value, a stage and an owner, usually shown as columns on a board. A deal (or opportunity) is a customer's specific intent to buy something: the products they asked about, at the catalogue price, moving from first contact to paid.
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Where the value comes from
From the catalogue, not from the chat. A customer who says 'around five thousand' has given a hint, not a price; the deal is priced from what the products cost and the hint is kept beside it. Forecasts read the price, not the hint.
Closing
A deal closes when the money lands — the payment webhook, not a checkbox — and the revenue is written once, with the ad and the channel it came from, for attribution.
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Nearby terms
See it in a product. Linkubit answers, qualifies and quotes on WhatsApp from your catalogue, and adds nothing to Meta’s per-message price. Start free — fourteen days of Pro, no card — or read the pricing.
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