WhatsApp Flows
WhatsApp Flows are forms that open inside a WhatsApp chat — a booking form, a lead form, a survey — built in Meta's Flow Builder and attached to a message as a button. The customer fills it without leaving the chat, and the answers come back to the business as structured data.
On this page
What they are good for
Collecting several fields at once where a back-and-forth would be slow: date and time for a booking, address for a delivery, a few qualifying questions.
What they are not
A conversation. A flow is a form; a customer who wants to ask a question mid-form has to leave it. Many businesses get the same information by asking in the chat, one question at a time, which an AI salesperson does without a form.
What are WhatsApp Flows used for?
Bookings, lead forms, applications, surveys and order forms that the customer fills inside the chat — several fields on one screen instead of a question per message. The answers arrive as one structured reply.
Do WhatsApp Flows cost extra?
No. A Flow rides on the message that carries it: a service reply inside the 24-hour window (charged since 1 October 2026), and at the utility or marketing rate of the template that opens it outside the window. There is no separate Flow charge.
How do I build a WhatsApp Flow?
In Meta's Flow Builder inside WhatsApp Manager, or through the API with a JSON definition; then attach it to a message or template as a button. It goes through Meta's review like a template.
Can a Flow replace an AI assistant?
For a form, yes; for a conversation, no. A Flow collects fixed fields; it cannot answer a question, quote a price or decide what to ask next. Most businesses use both — a Flow for the booking details, the assistant for everything around it.
Read next
Nearby terms
See it in a product. Linkubit answers, qualifies and quotes on WhatsApp from your catalogue, and adds nothing to Meta’s per-message price. Start free — fourteen days of Pro, no card — or read the pricing.
Ready to put your sales on autopilot?
Start freeNo coding required. No credit card required.