WhatsApp template: back in stock
A shopper asked to be told when a sold-out item returned.
A marketing template, sent a shopper asked to be told when a sold-out item returned. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
Hi {{1}}, {{2}} is back in stock in {{3}}. {{4}}. Reply STOP to stop hearing from us.Variables
{{1}}— Shopper name{{2}}— Item{{3}}— Sizes or variants{{4}}— Link
Filled in
Hi Neha, the Linen Kurta Set is back in stock in M and L. https://saanjh.in/p/linen-kurta. Reply STOP to stop hearing from us.
When to send it, and what gets it rejected
The one marketing message shoppers thank you for, because they asked. Send only to the people who asked, once.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Back in stock" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "Back in stock" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Back in stock"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for d2c & e-commerce
- Enquiry received — A shopper asks about a product from an ad, a post or the site.
- Order confirmed — Payment is captured.
- Shipped — The courier has picked up.
- COD confirmation — A COD order is placed, before it is packed.
- Delivery attempted — The courier could not deliver.
- Cart reminder — A cart has sat for an hour, once.
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