WhatsApp template: confirm your cash-on-delivery order
A COD order is placed, before it is packed.
A utility template, sent a COD order is placed, before it is packed. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, please confirm your cash-on-delivery order {{2}}: {{3}} for ₹{{4}} to {{5}}. Reply YES to confirm or NO to cancel. Unconfirmed orders are not shipped.Variables
{{1}}— Shopper name{{2}}— Order number{{3}}— Items{{4}}— Amount{{5}}— Address, short
Filled in
Hi Neha, please confirm your cash-on-delivery order SJ-4472: Linen Kurta Set (M, Sage) for ₹2,499 to Kothrud, Pune. Reply YES to confirm or NO to cancel. Unconfirmed orders are not shipped.
When to send it, and what gets it rejected
The single biggest lever on COD returns. Utility: it is about the order the shopper placed. Offering prepaid with a discount in the same message makes it marketing — do that in the reply after the YES, inside the window.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "COD confirmation" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "COD confirmation" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "COD confirmation"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for d2c & e-commerce
- Enquiry received — A shopper asks about a product from an ad, a post or the site.
- Order confirmed — Payment is captured.
- Shipped — The courier has picked up.
- Delivery attempted — The courier could not deliver.
- Cart reminder — A cart has sat for an hour, once.
- Back in stock — A shopper asked to be told when a sold-out item returned.
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