WhatsApp template: product enquiry received
A shopper asks about a product from an ad, a post or the site.
A utility template, sent a shopper asks about a product from an ad, a post or the site. Usually sent inside the customer's 24-hour window, where it is charged at the utility rate since 1 October 2026.
The template
Hi {{1}}, thanks for asking about {{2}}. I am {{3}} from {{4}}. Which size or variant are you looking at, and where should it ship to? I will confirm availability and the delivery date.Variables
{{1}}— Shopper name{{2}}— Product{{3}}— Agent name{{4}}— Brand
Filled in
Hi Neha, thanks for asking about the Linen Kurta Set. I am Aarav from Saanjh. Which size or variant are you looking at, and where should it ship to? I will confirm availability and the delivery date.
When to send it, and what gets it rejected
Inside the window. Availability and the delivery date are the two things a shopper actually wants to know; the price is on the catalogue card the assistant sends next.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Enquiry received" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Enquiry received" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent inside the customer's 24-hour window, where it has been charged at the same rate since 1 October 2026. Meta bills your own account; nothing is added.
Can I change the wording of "Enquiry received"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for d2c & e-commerce
- Order confirmed — Payment is captured.
- Shipped — The courier has picked up.
- COD confirmation — A COD order is placed, before it is packed.
- Delivery attempted — The courier could not deliver.
- Cart reminder — A cart has sat for an hour, once.
- Back in stock — A shopper asked to be told when a sold-out item returned.
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