WhatsApp template: order shipped
The courier has picked up.
A utility template, sent the courier has picked up. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Order {{1}} has shipped with {{2}}. Tracking: {{3}}. Expected {{4}}.Variables
{{1}}— Order number{{2}}— Courier{{3}}— Tracking link{{4}}— Expected date
Filled in
Order SJ-4471 has shipped with Delhivery. Tracking: https://dlv.ry/x. Expected Thursday 2 October.
When to send it, and what gets it rejected
Sent when the shipment is recorded, by the assistant, not by a person remembering to.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Shipped" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Shipped" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Shipped"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for d2c & e-commerce
- Enquiry received — A shopper asks about a product from an ad, a post or the site.
- Order confirmed — Payment is captured.
- COD confirmation — A COD order is placed, before it is packed.
- Delivery attempted — The courier could not deliver.
- Cart reminder — A cart has sat for an hour, once.
- Back in stock — A shopper asked to be told when a sold-out item returned.
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