WhatsApp template: you left something in your cart
A cart has sat for an hour, once.
A marketing template, sent a cart has sat for an hour, once. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
Hi {{1}}, {{2}} is still in your cart. {{3}}. Complete your order: {{4}}. Reply STOP to stop hearing from us.Variables
{{1}}— Shopper name{{2}}— Item{{3}}— Stock or delivery line{{4}}— Checkout link
Filled in
Hi Neha, the Linen Kurta Set (M, Sage) is still in your cart. 3 left in this size. Complete your order: https://saanjh.in/c/x. Reply STOP to stop hearing from us.
When to send it, and what gets it rejected
Marketing, so consent (the checkout opt-in) and a STOP line. Once. A stock line must be true. Discounts belong in a second, deliberate message, not a default.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Cart reminder" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "Cart reminder" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Cart reminder"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for d2c & e-commerce
- Enquiry received — A shopper asks about a product from an ad, a post or the site.
- Order confirmed — Payment is captured.
- Shipped — The courier has picked up.
- COD confirmation — A COD order is placed, before it is packed.
- Delivery attempted — The courier could not deliver.
- Back in stock — A shopper asked to be told when a sold-out item returned.
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