WhatsApp template: documents needed before cut-off
Two working days before cut-off, when something is still missing.
A utility template, sent two working days before cut-off, when something is still missing. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, for booking {{2}} we still need {{3}} before the {{4}} cut-off. Send them here as PDF or photo and we will confirm receipt.Variables
{{1}}— Customer name{{2}}— Booking number{{3}}— Missing documents{{4}}— Cut-off date
Filled in
Hi Ramesh, for booking MSK-88120 we still need the commercial invoice, packing list and shipping bill before the 26 September cut-off. Send them here as PDF or photo and we will confirm receipt.
When to send it, and what gets it rejected
"Send them here" is the point: a document sent on WhatsApp lands in the same thread as the booking, not in someone's personal inbox. Name the documents; "the pending documents" gets you a reply asking which.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Documents needed" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "Documents needed" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Documents needed"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for freight & logistics
- Quote request received — The moment an enquiry arrives, before anyone has priced it.
- Quote ready — When pricing has a number and the customer's window has closed.
- Missing details to quote — The enquiry cannot be priced — no volume, no commodity, no Incoterm.
- Booking confirmed — The customer said yes and the booking exists in your system.
- Shipment departed — The vessel or flight has left.
- Delay notice — The ETA has moved by more than a day, before the customer asks.
Ready to put your sales on autopilot?
Start freeNo coding required. No credit card required.