WhatsApp template: a new collection for your brief
When a collection lands that matches a brief a consented customer gave.
A marketing template, sent when a collection lands that matches a brief a consented customer gave. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
Hi {{1}}, you asked us about {{2}} earlier. Our new {{3}} collection has {{4}} pieces in that style, from {{5}}. Pictures attached. Reply VISIT to see them or STOP to opt out.Variables
{{1}}— Customer name{{2}}— What they asked about{{3}}— Collection name{{4}}— Number of matching pieces{{5}}— Starting price with currency
Filled in
Hi Kavitha, you asked us about temple-style necklaces earlier. Our new Dasara collection has 6 pieces in that style, from ₹1,48,000. Pictures attached. Reply VISIT to see them or STOP to opt out.
When to send it, and what gets it rejected
Marketing: opt-in required, STOP line required, sent only to customers whose brief matches — bridal to a wedding enquiry, not the whole list. 'From' is the lowest listed price in the set, a catalogue figure.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "New collection" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "New collection" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "New collection"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for jewellers
- Enquiry received — The moment a design enquiry arrives, with the listed designs that fit.
- Showroom visit booked — Once a visit time is agreed and the designs are set aside.
- Order ready — When a custom or reserved piece is ready, with the balance due.
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