WhatsApp template: annual service or AMC due
Before the next service date on a contract the customer holds.
A utility template, sent before the next service date on a contract the customer holds. Usually sent outside the 24-hour window, so it is charged: ₹0.115 per message in India, before GST.
The template
Hi {{1}}, the {{2}} service on your {{3}} is due by {{4}} under your {{5}}. Reply BOOK and we will offer times, or reply here if the appliance has moved or been replaced.Variables
{{1}}— Customer name{{2}}— Service type{{3}}— Appliance{{4}}— Due date{{5}}— Contract name, or 'annual plan'
Filled in
Hi Prakash, the pre-summer service on your 1.5-ton split AC is due by 15 March under your AMC. Reply BOOK and we will offer times, or reply here if the appliance has moved or been replaced.
When to send it, and what gets it rejected
A service under a contract the customer holds is utility. Offering an AMC to someone who does not have one is marketing and needs opt-in — a different template. The due date is a field on the customer's record.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Utility, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.115 per delivered message for a utility template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Inside the window it has been charged at the same rate since 1 October 2026. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "AMC due" a utility or a marketing template?
Utility. It is about the customer's own transaction, so it needs no separate opt-in, and it is charged at the utility rate inside and outside the 24-hour window since 1 October 2026.
What does it cost to send "AMC due" in India?
₹0.115 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "AMC due"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for home services & repairs
- Service visit booked — The moment a visit window is agreed.
- Technician on the way — When the dispatcher assigns the job and the technician sets off.
- Job completed — When the technician closes the job.
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