Is WhatsApp Business a CRM?
No. WhatsApp Business is a messaging app with labels and quick replies; a CRM — contacts with fields, a pipeline, tasks, history across channels — is software on the WhatsApp Business API that treats each chat as a customer record.
No. WhatsApp Business is a messaging app with labels and quick replies; a CRM — contacts with fields, a pipeline, tasks, history across channels — is software on the WhatsApp Business API that treats each chat as a customer record.
No. The WhatsApp Business app is a messaging app with labels, quick replies and a catalogue; it has no fields, no pipeline, no tasks and no record of the customer beyond the chat. A CRM is software that treats each conversation as a customer: what they asked, what they were quoted, where the deal stands, who owns it.
A WhatsApp CRM runs on the WhatsApp Business API, so the chat and the record are one thing — a message writes a field, a quote opens a deal, a payment closes it — and the same customer's email or Instagram DM lands on the same record.
What is a WhatsApp CRM? is the explainer; WhatsApp CRM is Linkubit's.
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