Linkubit
WhatsApp questionsUpdated 21 September 2026

What can the WhatsApp Business API do?

Let several people and programs work one WhatsApp number: a shared inbox, template campaigns to opted-in audiences, an assistant that answers and qualifies, payment requests in the chat, ads that open a conversation, and forms inside WhatsApp.

The short answer

Let several people and programs work one WhatsApp number: a shared inbox, template campaigns to opted-in audiences, an assistant that answers and qualifies, payment requests in the chat, ads that open a conversation, and forms inside WhatsApp.

Let several people and programs work one WhatsApp number. A shared inbox with ownership and handover. Template campaigns to opted-in audiences within the messaging limit. An assistant that answers in the first minute, qualifies, quotes from a catalogue and hands over. Payment requests paid by UPI or card in the chat, in India. Click-to-WhatsApp ads whose first 72 hours are free. Flows — forms inside the chat — for bookings and applications. And every reply, receipt and event arriving as a webhook your CRM can act on.

What it cannot do: message people who did not opt in, send free-form messages outside the 24-hour window, or run on a phone.

WhatsApp Business API is the full page; features is what Linkubit builds on it.

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