Why is my WhatsApp Business account restricted?
Usually because customers blocked or reported the number after messages they did not ask for, dropping the quality rating to red; sometimes a policy breach — a banned category, unofficial tools, a display name that misleads.
Usually because customers blocked or reported the number after messages they did not ask for, dropping the quality rating to red; sometimes a policy breach — a banned category, unofficial tools, a display name that misleads.
Usually because customers blocked or reported the number after messages they did not want — a marketing broadcast to people who never opted in, too often, at the wrong hour — and the quality rating went red for long enough that Meta lowered the messaging limit or restricted sending. Sometimes it is a policy breach: a prohibited business category, a display name that misleads, or bulk sending through unofficial tools that automate the app.
The way back is the same either way: stop the sends that caused it, message only people who opted in, honour STOP, and let the seven-day rating window roll forward. A restriction on the API shows in WhatsApp Manager with a reason and, where allowed, an appeal.
Quality rating and messaging limits explains the mechanics.
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