Business Verification
Business Verification is Meta checking that a business is real: legal name, address, phone or website, matched against a document such as a GST certificate or a certificate of incorporation. Without it a WhatsApp number is capped at 250 new conversations a day and the display name stays unverified.
On this page
What it unlocks
- The messaging limit rises from 250 to 1,000 new customers a day, then 10,000 and 100,000 as quality holds.
- Your display name shows without the 'unverified' caveat.
- Some Meta features — the in-chat payment card in India among them — require it.
What to submit
The document has to name the business exactly as the portfolio does, with a matching address or phone. A mismatch is the usual reason for a rejection; fix the portfolio's details first, then resubmit.
Not the green tick
Verification is about the business; the green tick (Official Business Account) is a separate, discretionary badge for notable brands. Most verified businesses never get the tick and never need it.
Read next
Nearby terms
See it in a product. Linkubit answers, qualifies and quotes on WhatsApp from your catalogue, and adds nothing to Meta’s per-message price. Start free — fourteen days of Pro, no card — or read the pricing.
Ready to put your sales on autopilot?
Start freeNo coding required. No credit card required.