DPDP Act (India's data protection law)
The Digital Personal Data Protection Act, 2023 is India's law on personal data: a business needs a lawful basis (usually consent) to process it, must tell people what it collects and why, must delete it when asked or when the purpose ends, and must keep it safe. For a business messaging customers, it is the reason opt-ins and erasure requests exist.
On this page
What it asks of a business
- A clear notice and consent for the data you collect.
- A way for a person to see, correct and delete their data.
- Deleting data when it is no longer needed.
- Reasonable security, and telling people about a breach.
What it asks of a tool
That erasure reaches everything — not only the contact row but the copies: exports, backups you control, the record in a merged contact. And that a suppression (a STOP) survives the erasure, so the person is not messaged again after being forgotten.
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Nearby terms
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