WhatsApp template: new launch matching their brief
A new project or unit fits a requirement a lead told you about and did not find.
A marketing template, sent a new project or unit fits a requirement a lead told you about and did not find. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
{{1}}, you were looking for {{2}} — {{3}} has just come up: {{4}}. Early access before it is listed. Want the details? Reply YES. Reply STOP to stop these messages.Variables
{{1}}— Lead name{{2}}— Their requirement, one line{{3}}— Project or unit{{4}}— Headline — size, location, price
Filled in
Priya, you were looking for 2,500 sq ft ready-to-move in Whitefield — Cedar Square, Tower A has just come up: 2,450 sq ft, 4th floor, ₹82 per sq ft. Early access before it is listed. Want the details? Reply YES. Reply STOP to stop these messages.
When to send it, and what gets it rejected
The only kind of property marketing message that gets a reply is one that matches something the lead actually asked for. A blast about every launch to every lead is what the STOP button was made for. Marketing category, marketing consent, one per launch.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "New launch, matched" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "New launch, matched" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "New launch, matched"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for commercial property
- Enquiry received — A lead has arrived — from a portal, an ad, or a walk-in form — and nobody has replied yet.
- Shortlist sent — You have two or three options that fit what they told you.
- Site visit confirmed — The visit is booked.
- Site visit reminder — The evening before, and once again two hours before.
- After the visit — The same evening as the visit.
- Proposal sent — The formal offer or lease proposal is ready.
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