WhatsApp template: new rates on a lane the customer ships
Rates on a lane the customer actually ships have changed in their favour.
A marketing template, sent rates on a lane the customer actually ships have changed in their favour. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
{{1}}, rates on {{2}} to {{3}} have come down for {{4}}: now from {{5}}, valid until {{6}}. Want a quote on your next shipment? Reply YES. Reply STOP to stop these updates.Variables
{{1}}— Customer name{{2}}— Origin{{3}}— Destination{{4}}— Month{{5}}— New rate{{6}}— Validity
Filled in
Ramesh, rates on Nhava Sheva to Jebel Ali have come down for October: now from USD 980 per 40', valid until 31 October. Want a quote on your next shipment? Reply YES. Reply STOP to stop these updates.
When to send it, and what gets it rejected
This is marketing, priced as marketing, and needs marketing consent — a customer who booked once has not opted in to rate blasts. Send it only to people who ship that lane; a Chennai importer does not care about Nhava Sheva. The STOP line is not optional.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Rate update on your lane" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "Rate update on your lane" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Rate update on your lane"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for freight & logistics
- Quote request received — The moment an enquiry arrives, before anyone has priced it.
- Quote ready — When pricing has a number and the customer's window has closed.
- Missing details to quote — The enquiry cannot be priced — no volume, no commodity, no Incoterm.
- Booking confirmed — The customer said yes and the booking exists in your system.
- Documents needed — Two working days before cut-off, when something is still missing.
- Shipment departed — The vessel or flight has left.
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