WhatsApp template: shipper who went quiet
A customer who used to ship monthly has not booked in ninety days.
A marketing template, sent a customer who used to ship monthly has not booked in ninety days. Usually sent outside the 24-hour window, so it is charged: ₹0.8631 per message in India, before GST.
The template
Hi {{1}}, it has been a while since your last shipment with us on {{2}}. If your volumes have changed, tell us what you are moving now and we will quote it fresh. Reply STOP to stop hearing from us.Variables
{{1}}— Customer name{{2}}— Their usual lane
Filled in
Hi Ramesh, it has been a while since your last shipment with us on Nhava Sheva–Jebel Ali. If your volumes have changed, tell us what you are moving now and we will quote it fresh. Reply STOP to stop hearing from us.
When to send it, and what gets it rejected
One message, once. A dormant customer who does not reply to this has told you something; a second nudge a week later tells them something about you. Marketing category, marketing consent.
Submitting it to Meta
Create it in WhatsApp Manager (or through your tool) with the category Marketing, paste the body with the {{n}} variables, and give each variable a sample value from the example above — Meta’s review reads the samples. Approval usually takes minutes to a few hours. If it comes back re-categorised as marketing, a line in the body reads as promotional; remove it rather than argue.
What it costs to send
In India, Meta charges ₹0.8631 per delivered message for a marketing template, plus 18% GST, when it is sent outside the customer’s 24-hour window. Marketing templates are charged inside the window too, and need marketing consent. The pricing guide has the full rate card; Linkubit adds nothing to it.
Send it without typing it
In Linkubit this template is a step the assistant sends on its own when the moment arrives — the enquiry lands, the visit is booked, the shipment moves — with the variables filled from the record. Start free and connect your number.
Questions about this template
Is "Dormant shipper check-in" a utility or a marketing template?
Marketing. It is promotional, so it may only go to a person who opted in to marketing messages, and it is charged wherever it is sent.
What does it cost to send "Dormant shipper check-in" in India?
₹0.8631 per delivered message before 18% GST, on Meta's published rate as read on 18 September 2026. It is usually sent outside the window, so it is charged from the first message. Meta bills your own account; nothing is added.
Can I change the wording of "Dormant shipper check-in"?
Yes. Keep the variables in order and none at the start or end of the body, keep the category honest — no offer, discount or "limited time" line in a utility message — and resubmit; the previous version keeps working until the new one is approved. The template checker tests a draft before you submit it.
More templates for freight & logistics
- Quote request received — The moment an enquiry arrives, before anyone has priced it.
- Quote ready — When pricing has a number and the customer's window has closed.
- Missing details to quote — The enquiry cannot be priced — no volume, no commodity, no Incoterm.
- Booking confirmed — The customer said yes and the booking exists in your system.
- Documents needed — Two working days before cut-off, when something is still missing.
- Shipment departed — The vessel or flight has left.
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