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WhatsApp questionsUpdated 21 September 2026

WhatsApp Business vs personal WhatsApp: the difference?

WhatsApp Business is a separate free app with a business profile, labels, quick replies, a catalogue, and greeting and away messages; the chats, calls and privacy are the same as personal WhatsApp.

The short answer

WhatsApp Business is a separate free app with a business profile, labels, quick replies, a catalogue, and greeting and away messages; the chats, calls and privacy are the same as personal WhatsApp.

WhatsApp Business is a separate free app for a business number. It adds a profile customers can see — address, hours, website — plus labels to sort chats, quick replies, a catalogue, a greeting and an away message, and broadcast lists. The chats, calls, groups and end-to-end encryption are the same as personal WhatsApp.

A customer messaging a business account sees the business name and a label saying it is a business account; on a verified business, a green tick. One number cannot be on both apps at once.

When the business outgrows the app — a team, automation, campaigns — the next step is the WhatsApp Business API, not another app.

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