How do I add a WhatsApp button on Instagram?
On a professional account: Edit profile → Action buttons (or Contact options) → WhatsApp, enter the number, and a WhatsApp button appears on the profile; otherwise put a wa.me link in the bio.
On a professional account: Edit profile → Action buttons (or Contact options) → WhatsApp, enter the number, and a WhatsApp button appears on the profile; otherwise put a wa.me link in the bio.
On a professional (business or creator) account, open Edit profile → Action buttons, choose WhatsApp, and enter the business number; Instagram adds a WhatsApp button to the profile. The number must be on WhatsApp Business — the app or the API. If the option is not offered, put a wa.me link with a pre-filled message as the link in the bio; links in captions are not tappable.
A Click-to-WhatsApp ad on Instagram does the same from a post, and the first 72 hours of that conversation are free of Meta's per-message charge.
Click-to-WhatsApp ads is the paid version.
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