What is the WhatsApp Cloud API?
The version of the WhatsApp Business Platform that Meta hosts itself, so any business can connect its own account directly without a partner running servers; the older self-hosted On-Premises API has been retired in its favour.
The version of the WhatsApp Business Platform that Meta hosts itself, so any business can connect its own account directly without a partner running servers; the older self-hosted On-Premises API has been retired in its favour.
The version of the WhatsApp Business Platform that Meta hosts itself. Before it, a business needed a partner to run the API's software on its own servers (the On-Premises API); since the Cloud API, Meta runs it, any business can connect its own WhatsApp Business Account directly, and the On-Premises API has been retired in its favour. The features, the rules and the per-message prices are the same.
For a business choosing a provider, the Cloud API is why the question is no longer who hosts the API but who provides the software on top and whether they mark up Meta's rate.
BSP vs Cloud API is the decision; WhatsApp Business API is the whole platform.
Read next
More questions
Ready to put your sales on autopilot?
Start freeNo coding required. No credit card required.