Drip campaign (sequence)
A drip campaign is a series of messages sent on a schedule — day 0, day 3, day 7 — to people who have not yet replied, stopping the moment they do. On WhatsApp each step is a template; on email each is a mail from the business's own domain with a reply address a person reads.
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What stops it
A reply, an opt-out, a booking, a payment — any sign the person moved. A sequence that keeps sending after the customer answered is the fastest way to a block.
Cold versus warm
Meta permits no cold outreach on WhatsApp: a sequence there goes to people who opted in. Cold outreach is email, from a verified domain, with an unsubscribe link that works.
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Nearby terms
See it in a product. Linkubit answers, qualifies and quotes on WhatsApp from your catalogue, and adds nothing to Meta’s per-message price. Start free — fourteen days of Pro, no card — or read the pricing.
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