Create a Facebook and Instagram instant lead form from Linkubit

Create a form

1. Open Settings › Ad accounts and Configure your Meta account. If no Page is ticked you will see "Tick a Facebook Page first".
2. On Instant forms, press Create a form.
3. Fill Form name, Page, and What to ask — the standard questions (such as email and phone) are filled automatically; add Your own question if you need one.
4. Add the Privacy policy link (required — Meta will not create the form without one). The Headline and Description of the opening screen are optional.
5. Press Create form. The toast reads "Form created — it is live on your Page and ready to attach to an ad."

Standard questions are sent to Meta under its own keys, so each answer lands in the right field on the contact — a hand-typed "Your best email" would be a lead with no address. Answers to your own questions are saved on the contact as fields; only the standard email and phone can be replied to.

Use it

When you create a lead-generation campaign, choose this form in the wizard ("Choose the form this ad submits"). Every form on a ticked Page is polled hourly and new leads appear in Contacts and Leads with their ad attached. Google has no equivalent to creating a form here.